Web
Analytics
What is
Web Analytics?
Purpose of Web Analytics
The principle objective of web analytics is to allow better decision-making based on real information and also to collect, observe, and analyze data to optimize online content. In this way, it is possible to achieve better results, meet goals in less time, deeply understand customer behavior, be at the forefront of web trends, and reach a greater number of conversions.
How do you know if you require
Web Analytics?
keep in mind the real data obtained from user interactions, the strategies can be analyzed and focused on to meet goals and create new hypotheses.
It is possible to experiment with more than one strategy on the website based on A/B testing, to evaluate user behavior and make better decisions.
Once the interaction is over, it is time to evaluate the customer journey with the website and analyze their actions, conversions, and loyalty.
Web Analytics
Phases
Plan
The work must be structured, and the necessary information compiled to draw an idea about what the website should reflect in earch stage.
Implement
The initial plan is launched with the help of the tools used to create, label, segment and efficiently dispose of the respective information.
Analyze
The KPIs (key performance indicators) are defined, and the information and data necessary to analyze their influence on the objectives set out in the strategy are collected.
Optimize
The decisions are made it taking into account the analysis of the information, to guarantee the optimization of the contents and a better reception by consumers.
Web Analytics?
Data collection results
It is possible to know the specifications from the collected data. This result allows for identifying its origin, typology, and possible functionalities.
Principal statistics
The collected data can be grouped and compared, to present clear statistics related to a specific niche or focus within the strategy.
Customer journey
It allows you to trace the customer's journey, and their interaction history on the web page and also helps to evaluate the different stages they go through: from the first contact until conversion.
Recordings and heat maps
We made recordings of sessions in which visitors interact to observe their behavior and later see it reflected in heat maps.
Interaction analysis
With the information provided by the Web Analytics tools, it can be analyzed how users interact with the website to identify what works and what should be optimized.
Report with findings
With the help of the previous elements, Web Analytics allows the consolidation of a final report that contains all the findings that were evidenced in each data collection, testing, and optimization process.
Marketing
We help your brand achieve the desired recognition in all digital channels through SEO and SEM strategies. We have the tools and the key partners to fulfill each proposed goal.
Marketing
We help your brand achieve the desired recognition in all digital channels through SEO and SEM strategies. We have the tools and the key partners to fulfill each proposed goal.
We generate high quality contents that show the added value of your brand in all formats, so you can have a presence in the different digital channels like mass media, media sharing platforms, social networks, and blogs.
We generate high quality contents that show the added value of your brand in all formats, so you can have a presence in the different digital channels like mass media, media sharing platforms, social networks, and blogs.
Marketing
We draw up an efficient plan adjusted to your brand objectives to attract and convert customers while we work on their loyalty. To achieve this goal we use marketing automation, CRM (Customer Relationship Management), digital marketing analysis, and other wide-ranging tools.
Marketing
We draw up an efficient plan adjusted to your brand objectives to attract and convert customers while we work on their loyalty. To achieve this goal we use marketing automation, CRM (Customer Relationship Management), digital marketing analysis, and other wide-ranging tools.
We carry out your brand on all the social media platforms with personalized and effective advertisements to announce your products and services, getting attention from prospective customers with a high conversion rate.
We carry out your brand on all the social media platforms with personalized and effective advertisements to announce your products and services, getting attention from prospective customers with a high conversion rate.
We develop an intensive analytic process to comprehend customer preferences and demands, so we can implement a user-friendly interface on your website that can guarantee a quality, omnichannel, functional, and practical experience.
We develop an intensive analytic process to comprehend customer preferences and demands, so we can implement a user-friendly interface on your website that can guarantee a quality, omnichannel, functional, and practical experience.
We develop your website governed by the appropriate design and usability guidelines that the customers use to demand when they search on the Internet.
We develop your website governed by the appropriate design and usability guidelines that the customers use to demand when they search on the Internet.
Web analysis is a process in which we compile a lot of data from the website to evaluate it depending on its status and progress. It is a helpful exercise to improve the content's scope and achieve a high recall level.
Web analysis is a process in which we compile a lot of data from the website to evaluate it depending on its status and progress. It is a helpful exercise to improve the content's scope and achieve a high recall level.