Web
Analytics
What is
Web Analytics?
Purpose of Web Analytics
The principle objective of web analytics is to allow better decision-making based on real information and also to collect, observe, and analyze data to optimize online content. In this way, it is possible to achieve better results, meet goals in less time, deeply understand customer behavior, be at the forefront of web trends, and reach a greater number of conversions.
How do you know if you require
Web Analytics?
keep in mind the real data obtained from user interactions, the strategies can be analyzed and focused on to meet goals and create new hypotheses.
It is possible to experiment with more than one strategy on the website based on A/B testing, to evaluate user behavior and make better decisions.
Once the interaction is over, it is time to evaluate the customer journey with the website and analyze their actions, conversions, and loyalty.
Web Analytics
Phases
Plan
The work must be structured, and the necessary information compiled to draw an idea about what the website should reflect in earch stage.
Implement
The initial plan is launched with the help of the tools used to create, label, segment and efficiently dispose of the respective information.
Analyze
The KPIs (key performance indicators) are defined, and the information and data necessary to analyze their influence on the objectives set out in the strategy are collected.
Optimize
The decisions are made it taking into account the analysis of the information, to guarantee the optimization of the contents and a better reception by consumers.
Web Analytics?
Data collection results
It is possible to know the specifications from the collected data. This result allows for identifying its origin, typology, and possible functionalities.
Principal statistics
The collected data can be grouped and compared, to present clear statistics related to a specific niche or focus within the strategy.
Customer journey
It allows you to trace the customer's journey, and their interaction history on the web page and also helps to evaluate the different stages they go through: from the first contact until conversion.
Recordings and heat maps
We made recordings of sessions in which visitors interact to observe their behavior and later see it reflected in heat maps.
Interaction analysis
With the information provided by the Web Analytics tools, it can be analyzed how users interact with the website to identify what works and what should be optimized.
Report with findings
With the help of the previous elements, Web Analytics allows the consolidation of a final report that contains all the findings that were evidenced in each data collection, testing, and optimization process.
Marketing
We help your brand achieve the desired recognition in all digital channels through SEO and SEM strategies. We have the tools and the key partners to fulfill each proposed goal.
Marketing
We help your brand achieve the desired recognition in all digital channels through SEO and SEM strategies. We have the tools and the key partners to fulfill each proposed goal.
We generate quality content that demonstrates the added value of your brand. To do so, we disseminate them through different digital channels such as mass media, social networks, listening media and blogs.
We generate quality content that demonstrates the added value of your brand. To do so, we disseminate them through different digital channels such as mass media, social networks, listening media and blogs.
Marketing
We outline an efficient methodology that fits your brand objectives to attract, convert customers, and work on their loyalty. We use automation, CRM, Analytics and other powerful tools.
Marketing
We outline an efficient methodology that fits your brand objectives to attract, convert customers, and work on their loyalty. We use automation, CRM, Analytics and other powerful tools.
We take your brand to all digital channels with personalized and effective ads, to publicize your products or services. This way, we can strategically attract prospects with the highest probability of conversion.
We take your brand to all digital channels with personalized and effective ads, to publicize your products or services. This way, we can strategically attract prospects with the highest probability of conversion.
We perform intensive analytics processes to understand the preferences and needs of users, in order to implement a friendly interface on your website and ensure a quality, omnichannel, simple and functional experience.
We perform intensive analytics processes to understand the preferences and needs of users, in order to implement a friendly interface on your website and ensure a quality, omnichannel, simple and functional experience.
We develop your brand's website under the appropriate design and management guidelines that users need or are looking for when surfing the web.
We develop your brand's website under the appropriate design and management guidelines that users need or are looking for when surfing the web.
Web analytics is a process that is responsible for collecting data from an online page, to subsequently evaluate them according to their status and evolution. This exercise is fundamental to improve the reach of the contents and to guarantee the users' recall.
Web analytics is a process that is responsible for collecting data from an online page, to subsequently evaluate them according to their status and evolution. This exercise is fundamental to improve the reach of the contents and to guarantee the users' recall.