Growth Marketing
What is
Growth Marketing?
It is a long-term strategy that uses innovative data-driven techniques to nurture the brand-customer relationship at every funnel's stage. The objective is to optimize the budget through an analytical approach based on behavior, web analytics, and agile methodologies to get the digital presence you want.
Benefits:
1. A complete analysis of your audience's behavior.
2. Get results through experiments.
3. Make decisions based on reliable data.
How to identify that your brand needs to do
Growth Marketing?
You want to understand your audience's behavior
Understanding the characteristics that identify your audience allows you to make better decisions and propose better strategies.
Your digital marketing strategies do not meet their objective
To create solutions in line with what your customers are looking for, you need to measure and be aware of changes in your brand.
You do not know why they leave your page, and you want to improve sales
Become users to your customers is possible if you offer them the alternative they seek. Analyze their behavior and recommend actions at the macro.
Our
Methodology
We collect data from specialized tools such as Hotjar, Optimize, and Smartlook, among others.
We collect data from specialized tools such as Hotjar, Optimize, and Smartlook, among others.
We design a strategic plan that identifies and elaborates specific hypotheses to implement tests.
We design a strategic plan that identifies and elaborates specific hypotheses to implement tests.
We detect your opportunities for improvement through automation flows and social listening methods.
We detect your opportunities for improvement through automation flows and social listening methods.
We boost your income through customer management, CRM support, and direct communication.
We boost your income through customer management, CRM support, and direct communication.
We generate loyalty strategies and implement methods to measure user satisfaction.
We generate loyalty strategies and implement methods to measure user satisfaction.
Analyze
Analyze: Based on the collected data, we created behavioral hypotheses and possible improvements to do to meet the proposed objective. The assumption to be tested must be measurable, achievable, realistic, and consistent with the context of the brand. Running it this way allows you to identify the moments of the funnel along with the most effective methods for each one.
To plan
We make proposals for improvement and a schedule of activities. The work plan specifies the actions to achieve the objective, the people in charge of each task, the execution time, and the measurement framework on which the behavior hypotheses will be verified or discarded.
Collect
Through omnichannel marketing, we collect data to base the strategy and better understand what the target audience is looking for, wants, and impacts. The main objective is to evaluate their behavior in each channel to understand how interactive, attractive, and relevant the implemented strategies are.
To experience
We implement test schemes covering different aspects of the assumptions. We get an effective method through A/B testing, which examines what content works best to increase the conversion rate, the brand recognition and ensure rapid and sustainable growth of the business.
How is the Growth
Marketing process?
Who is involved in
the process?
Data Scientist
Professional in charge of compiling the information of all the channels in which your brand has a presence. It makes use of specialized tools to take data from different sources.
Digital Marketing Specialist
Specialist in charge of reading each edge of the data, analyzing it in depth, and understanding it based on the context of your brand. Based on his investigation, he turns them into effective strategies to grow your business.
Growth Driven Designer
Professional in charge of improving your customers' experience. Its objective is to find the best alternatives to save time and costs and execute each proposed solution in the shortest possible time.
Marketing include?
Increase your customer base, implement solutions to retain them, and save money while your business grows.
Know, analyze and change your website user's behavior to get better results.
Marketing
We help your brand achieve the desired recognition in all digital channels through SEO and SEM strategies. We have the tools and the key partners to fulfill each proposed goal.
Marketing
We help your brand achieve the desired recognition in all digital channels through SEO and SEM strategies. We have the tools and the key partners to fulfill each proposed goal.
We generate high quality contents that show the added value of your brand in all formats, so you can have a presence in the different digital channels like mass media, media sharing platforms, social networks, and blogs.
We generate high quality contents that show the added value of your brand in all formats, so you can have a presence in the different digital channels like mass media, media sharing platforms, social networks, and blogs.
Marketing
We draw up an efficient plan adjusted to your brand objectives to attract and convert customers while we work on their loyalty. To achieve this goal we use marketing automation, CRM (Customer Relationship Management), digital marketing analysis, and other wide-ranging tools.
Marketing
We draw up an efficient plan adjusted to your brand objectives to attract and convert customers while we work on their loyalty. To achieve this goal we use marketing automation, CRM (Customer Relationship Management), digital marketing analysis, and other wide-ranging tools.
We carry out your brand on all the social media platforms with personalized and effective advertisements to announce your products and services, getting attention from prospective customers with a high conversion rate.
We carry out your brand on all the social media platforms with personalized and effective advertisements to announce your products and services, getting attention from prospective customers with a high conversion rate.
We develop your website governed by the appropriate design and usability guidelines that the customers use to demand when they search on the Internet.
We develop your website governed by the appropriate design and usability guidelines that the customers use to demand when they search on the Internet.
Growth Driven Design is the smartest approach to optimizing websites by eliminating the most common mistakes and guaranteeing more consistent and measurable results.
Growth Driven Design is the smartest approach to optimizing websites by eliminating the most common mistakes and guaranteeing more consistent and measurable results.
Web analysis is a process in which we compile a lot of data from the website to evaluate it depending on its status and progress. It is a helpful exercise to improve the content's scope and achieve a high recall level.
Web analysis is a process in which we compile a lot of data from the website to evaluate it depending on its status and progress. It is a helpful exercise to improve the content's scope and achieve a high recall level.